Types of emails for email marketing

Email templates automate mailing communication with buyers

There are 2 types of email templates:

• Triggered (automatic) emailsare sent to the client on the specific action, f.i. new order received, order shipped etc. These templates create high-level customer service. 
  • create email templates for each action (trigger) in the order
  • fully customized, including Subject, From fields, HTML content, Set active / inactive
  • can differ for each selling account (f.i. eBay store and your www store shop)

• Marketing (campaign) emailsare activated manually. These are good for communication with your existing clients: email marketing, updates on new products and offers etc (more info)
  • Create as many templates as needed by pressing "Add new" and Save templates for later use.
    

• Fully customize-able  HTML format, including the integrated hashtags (such as #Client_name#) allows you to create more personalized and appealing email.
• Send templates by making the selection of the relevant clients in the Clients List page -> "Compose email to selected" 
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• Use Advanced filter to create better targeting. Filtering buyers can be done according to their purchase history, f.i.
  • clients who made more than 3 orders in the eBay store in the last 1/2 year
  • clients who purchased 14k white gold necklaces in price range between $500 and $800
  • clients who purchased non-treated brownish yellow diamonds between 1.1 and 1.5 carat