Preparing for the sales season requires a strategic approach that combines visual appeal, special content, and time-limited marketing. Using Valigara tools and proven seasonal sales strategies, you can quickly and effectively create a campaign that not only attracts attention but also maximizes sales. This guide will walk you through the essential steps to prepare your store for the season routine and ensure a smooth transition between key events.
Key Seasonal Sales Principles
- Vizualize the season
- Test and customize
- Create opportunities
- Time-limited offer
How does Valigara help making the best of the sales season?
Preparation and Execution
- Analyze your product line and orders history to identify the sales opportunities
- Prepare content, visuals, and marketing for the upcoming event
- Schedule bulk product revision for the upcoming event, and back to normal
- Identify and target the right clients
- Execute season-specific sales and marketing campaigns
- Save the setup and Quickly repeat for the next event
Essential Tools
Analyze | Content | Visuals | Marketing |
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Analyze
- Performance reports
- Quick Control
- Use tags to mark the holiday product line
- Update the inventory levels with the Inventory page
- Create Purchase orders to vendors with Predictive Purchasing
Content
- Title generators
- Add suffixes to titles (Christmas Gift, Love Gift)
- Replace Bullets, key features etc., introducing seasonal keywords (Snowflake Earrings)
- Use holiday tags (Black Friday Sale)
- Descriptions
- Simple HTML adjustments (images/emoji’s)
- Copy-paste existing description
- Prices
- Use Price Calculation to quickly to adjust prices in bulk
- Use Formulas for precise calculations
- Enable Psychological pricing to increase the conversion
- AI Prompts
- Generate season-specific product descriptions and titles
- Procedures
- Combine generators into one process
- Use conditions to generate various content
- Special product offers
- Product sets
- Product stocks
- Bulk data rotation
Visuals
- Box Images
- Inspire - Add hearts/pink/love symbols background
- Show Relevance - Add seasonal offer images in bulk
- Image watermarks
- Sale “%” watermarks
- Special symbols
- Holiday logo variation
- Data Overlay
- Add seasonality to images
- Include product data for better conversion
- VSite Website
- VCatalogs
- Create Seasonal Jewelry Catalogs (Winter 2024, 2024 Bestsellers )
- Update VCatalogs Header and Popup content
Marketing
- Store-level adjustments
- vSite website
- Create seasoned Categories & Collections
- Create seasonal content pages for SEO and offers promotion
- Add tags in Filters to identify holiday-relevant items
- Marketplaces
- Manage sections/categories (4th July jewelry)
- Generate seasonal content (Valentines Day earrings)
- vSite website
- Upsell
- Email templates
- Send Promotional email campaigns
- Add seasonal offers in After-sale emails
- Package inlays
- Create seasonal Printing template (f.i. Christmas appraisal)
- Add cross-promotions, using Complementary products
- B2B & Retail tools
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