Etsy - Advanced guide

See "Etsy - basic guide" for the initial setup and recommendations

Following automation and optimization tools allow you to improve your performance on Etsy.

1. Improve data

• Add multiple Title Variants 

  • prepare different titles for specific seasons, occasions (f.i. to include Christmas Gift, Valentines Love)

  • use Title Variants for a/b testing

  • create rotation between titles with scheduled revises, to keep your listings fresh

  • Use Random Available or First Available titles
    
    

• Images
  • add promotional (seasonable box) and certificate images to products to improve conversion
  • Set the desired position for the promotional (box) and certificate images
  • shuffle / reorder images to find out the best placement
  • disable irrelevant/non-selling images for that sales channel 
  • Define a watermark individually for the Etsy account. To protect the brand and images, being an important part of your sales process.
    
    
• Update/organize Product Tags
  • Use Sets to combine the relevant tags together (allows quickly finding relevant tags)
  • Use Title Generators to create Etsy Tags 
    
    
• Update/organize Product Materials
  • Use Sets to combine the relevant materials together
    

2. Optimize

• Use Optimization tools
  • use the "Kill Unsold Items" algorithm to make sure only the relevant items stay online
    • As you improve your Etsy performance, shorten the KUI time to make it more demanding
  • Set the "Block duplicated posts" and "Block duplicate titles" rules
  • enable "Deactivate listings in place of delete" to allow restoring listings if they get deleted by accident
  • Set the Posting Tolerance to make sure your items go online in the right timing
  • Use Price Improvements algorithm for better psychological pricing
    
    
• Use Scheduled revise as an optimization technique
  • use scheduled revise operations to keep your listings fresh
  • revise descriptions, prices or any other product information
  • use "Repeat action" for placing recurring auctions
    
    
• Use Recurring listing automation to improve visibility of the products on Etsy

3. Analyze

• Check Dashboard notifications for recommendations on available performance improvements
• Check Statistics to identify best sellers and low performance items
  • Use the Product views / Sold Products / Income and other views to analyze and compare to other channels
  • Use Etsy Listings Performance to check last viewed items, conversion rates and other listings info
    
    
• Use the "Etsy Activity log"page

  • see an overview of the complete history of your actions on Etsy

  • See full history of the Listing

  • Analyze all actions with different operation statuses: Success, Warnings, Errors
    
    

• Use the "Etsy Listings" page to see the current status of your Etsy listings
  • sort by "Title length" to view the missing opportunities
  • sort by "Status" to see ended listings > "Schedule renew"
  • lock the most sensitive/valuable listings, to avoid accidental changes

4. Do More

• Use Triggered (automatic) emails 
  • to improve the customer service
  • to receive more reviews
  • for after-sale marketing 
  • communicate better with your suppliers and inside the company
• Improve work processes 
  • Print Packing Slips, Shipment Documents and other
  • Schedule data exports for the accounting/tax/inventory departments