eBay - Advanced guide

See "eBay - basic guide" for main setup and recommendations

Following automation and optimization tools allow you to improve your performance on eBay.

• Item Specifics 
  • Use all the 20 allowed
  • they get maximum importance on the Best match algorythm
  • they get maximum visibility, as buyers don't tend to view the HTML Item Description section. Especially in cheaper items (fashion jewelry).
  • Add custom Item Specifics to stress the main sales points even more
• Use posting tolerance to make sure your items go online in the right timing
• Create multiple eBay titles (Variants)
  • Use for multiple locations, a/b testing or revision
  • Create rotation between titles with scheduled revise operation to keep your listings fresh
  • Use Random Available or First Available 
• Use scheduled revise as an optimization technique
  • Revise titles, descriptions, prices or any other 
  • Create multiple Generators for A/B testing of your content
  • Use "Repeat action" for placing recurring auctions
• Use Price Improvements algorithm for more correct psychological pricing
• Images
  • Include seasonable box / promotional and certificate images in your jewelry
  • Apply watermarks (to all or selected images) for branding and to avoid stealing
  • Shuffle / reorder images to find out the best placement combination
  • Disable irrelevant/non-selling images from the marketplace
• Set the individual company informationfor the channel 
  • Print packing slips and other documentation for shipping/fulfillment
  • Communicate with buyers independently, according to the channel brand setting
• Set the post-sale email marketing
  • Send Triggered (automatic) emails, to provide the best-class service
  • Create a chain of 3-5 emails, from the moment of purchase and to the feedback / delivery verification
• Tools
  • Set the "Auto-refill listing" - Valigara automatically maintains lower quality, to create urgency and for better Best Match performance 
  • Use the "Kill Unsold Items" algorithm to make sure only the relevant items stay online
    • As you improve your eBay performance,  shorten the KUI time to make it more demanding
• eBay Listings page 
  • Sort listings by Title length to view the missing opportunities (less than 80 chars)
  • Display the Stats API fields (conversion, views, purchases, CTR etc)
  • Sort listings by different listing parameters to identify anomalies (f.i. by price, description template)
  • Use the full search to separate / compare products of the specific group (f.i. earrings, white gold)
  • Lock the most valuable / sensitive listings, to avoid occasional editing
    
• eBay Activity logpage
  • Use to analyze your performance
  • See full history of the Listing
  • Analyze all actions with different operation statuses: Success, Warnings, Errors
  • Search listings with specific eBay comments