How to post jewelry on Walmart without Product Identifiers

UPC (or universal product code) is a type of barcode used in retail and e-commerce to identify a particular product or product variant.

Walmart requires a unique product identifiers (UPC/EAN/GTIN) for each listing published on their marketplace. 

While most products have a UPC, it won’t apply to some types of jewelry, especially if it's produced on demand. To sell jewelry on Walmart without submitting Product IDs, you can request a UPC Exemption. 

• Create relevant case in Partner Support. 
• Mention the categories you request an exemption for (Jewelry); If your items are hand made; If you are a brand/manufacturer, retailer/reseller or both. 
• If you have a website, include your website URL with links to 2-3 products you propose to list. 

After receiving the approval from Walmart, 

• For UPC exemption, use "Product Identifier Type: GTIN" and "Walmart Identifier: CUSTOM"

read the Walmart support article on UPC exemption Open a case on Walmart   (select Items > Item Setup > UPC Exemption Request)